Thoughts on craft and collaboration
The agreements of constructive feedback
In my experience, there is a very common feeling that creative pros and clients have about feedback: that it is a negative thing, a delivery of bad news.
Celebrating small biz with Spring Sprint
For Small Business Month this May, we offered accessible, transparent pricing to entrepreneurs doing stuff that we love. We met some amazing new people and made lovely work together.
What to do when you’re unhappy with your new brand
It’s an emotional situation. You just invested time, energy, and money in a rebrand, and something’s off. Maybe your new rebrand…
Write interesting sentences
For me, part of the process of learning to write copy was copying: learning and stealing the tricks of people I thought were great copywriters.
Why you're unhappy with your new brand
Your organization just went through a big rebrand.
Beware of Certainty
Some of the wrongest people I’ve ever met have been the ones who were most certain they were right.
Creative directors create direction
I was a writer for 16 years before I was a creative director.
Strategy pays for itself
When I talk to other studio owners about points of friction when signing work, one thing seems nearly universal: in scope negotiations, strategic project phases are always among the first things on the chopping block.
Let your product designer do product design
In the liminal space before an organization brings on brand design and marketing specialists, much of that work falls to product designers.
Honor all Feedback
I still—almost twenty years into my career!—get a rush of bad feelings when I open up a doc full of feedback on something I or my team has written.
You are your model of leadership
I’ve never really thought of myself as a leader. Even after Kate Carter and I started Saint Friend, and I could credibly call myself both a creative director and a studio founder (I even had business cards!), I struggled to feel connected to those titles.
Your brand is words
The name of your company is word. The shape of your logo is described with a word.
Most people leave agencies to start agencies, or go in-house. When we started Saint Friend, we did the opposite—we went from in-house to start an agency.
The story of who you really are
We have never been in the business of telling you who you should be—
Say yes more often
It’s easy to say no.
What should you say and why?
At Saint Friend, we believe your brand’s messaging should flow from the center of your values and beliefs. Even granular product and feature descriptions can resonate with deeper meaning.
Collaborate with cynicism
Once cynicism starts to creep in, it’s hard to get rid of. It changes the way I perceive my work, my environment, my collaborators.
Creative brief or creative principles?
In my previous roles at advertising agencies, I was always disappointed with how creative briefs were weaponized with clients.
Everything is interesting
When someone asks you “How do you stay inspired?” what do you say?
You don't have to be good at everything
Early in my career, I took a lot of pride in this adage: “Copywriters have to be good at writing every type of thing in every type of voice.”
How a writer can give design feedback
I am a creative director and co-founder of a design studio. I don’t have any formal training in design. I’m 1) a writer and 2) an eater of Swedish Fish.
When people enjoy making things, they make things people enjoy
The dissatisfaction of creatives shows up in the work they make.
Oops a writer started a design studio
Sometimes I remember that I, a person who has been a copywriter for almost twenty years, am a creative director and co-founder of a brand design studio.
Find your voice
I think brand voices are like people's voices: a collection of qualities, rooted in values and experiences, that change with context.
Where does your brand’s purpose come from?
At Saint Friend, we believe it comes from your people: your founders, your product designers, your customer success teams, your customers.
Process helps us grow
Early in my career as an advertising copywriter, I bristled at the idea of process.
Follow your strengths, manage your weaknesses
As a writer, I’m instantly skeptical of writing advice. The best I ever read, though, the only thing I tell anyone who asks me for advice, is this:
We are on the same side
I started my career in advertising. There, the main lesson I learned about clients is that they are adversaries of creative people, of good ideas
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