Where does your brand’s purpose come from?
At Saint Friend, we believe it comes from your people: your founders, your product designers, your customer success teams, your customers.
It comes from their stories: your origin story, the story of your name, the stories of what keeps your teams and customers connected to your brand, the stories of how your team handled difficult moments.
The story of what you imagine when you allow yourself to dream of an ideal future.
When your people tell their stories, they reveal the things that matter most. The truths of your brand surface in commonalities, convergences, and points of tension.
The narrative that links these truths is your purpose.