At Saint Friend, we believe your brand’s messaging should flow from the center of your values and beliefs. Even granular product and feature descriptions can resonate with deeper meaning.

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Our messaging framework is a single document containing 3-5 statements of purpose, connected to 3-5 statements of process, connected to 3-5 statements of outcome.

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The starting point of each of those sets of statements is a value:

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Value (What matters to you) > Purpose (What you believe) > Process (Your approach) > Outcome (What you create).

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We do that for all your values. Link them all together like latticework.

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You’re left with a collaboratively-built, comprehensive, values-rooted document of your organization’s narrative and points of view. A tackle box of story blocks that you can use as starting points for content of any type.

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So whatever you say, wherever you say it, your message stays centered in your unique story, values, and truth.