The name of your company is a word.

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The shape of your logo is described with a word.

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The visual elements of your brand were intentionally chosen for qualities—and to evoke emotions—that we name with words.

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Your mission, vision, and values are words.

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People use words to give feedback about their experiences with your brand.

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Founders use words to tell the story of why they started the company.

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The things your organization believes most deeply are expressed in words.

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When building a brand, design and writing are fundamentally entangled. They work together to create emotion, clarity, order, and meaning.

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So, I’m obviously biased. I’m a writer and co-founder of a design studio. But I believe, when choosing a design partner to create, refresh, or reposition your brand, it’s important to assess that partner’s fluency and—integrated, in-house—capability in writing as well as design.

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If it’s not there, you’re missing the chance to tell the whole story.