Services
Mathers Tree Service came to us seeking a way to polish their brand and stand out from competitors in Contra Costa while still maintaining an approachable, family-owned business feel. Together, we created a vision for the brand that embodies modern retro charm and draws inspiration from tree-lined summer camps.
Styled like a retro patch, the new logo expressions expand upon their original axe motif to include even more brand elements for folks to connect with. The illustration is a mix of vectorized shapes and hand-drawn type to create a balance of credibility and friendliness.
Repping the local sports team is totally fine, but repping the local tree service is even cooler. We used various logo expressions to create gear for Mathers employees that the public would be just as excited to wear.
Building out the retro summer camp effect even further, we created a series of specialized badges to represent each service area and added a
