Erin came to us with a clear vision—and as a seasoned copywriter-creative director with a gift for storytelling, she’s no stranger to creative collaboration. Together, we crafted a visual identity rooted in editorial elegance, with the bright optimism of blue-sky possibilities that Erin brings to her work.
The whimsical four-point star glyph mark represents clarity: that magical moment when, with Erin’s expertise and support, somebody discovers their story. The photography and illustration duo is a collage-style nod to retro editorials. Instead of feeling funky or dated, the photography is fresh and crisp.
Both typefaces work in tandem to extend the editorial feel. Suisse Int’l Regular is pulled from Swiss Modernism and its signature editorial grids, while Editorial Old Italic comes from classic fashion magazines.
Founder and Creative Director