From bonding over old-school gaming references and laughing at midwestern proverbs, to a shared investment in saving sales teams from daily headaches. Our partnership with Superframe can be summed up in one word: joy.

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Superframe

Tech

Brand + Website

Creative principles

Identity design

Messaging

Superframe built a sophisticated AI chatbot that delivers ease and simplicity to alleviate RevOps woes: the inability to move quickly and strategically within a chaotic system. But many people still view AI as suspect. We created a vision for the brand that feels trustworthy and familiar, not intimidating.

Color

Almost entirely monochromatic, the color palette leads with a range of blues that are recognizable for Salesforce users and bring a sense of security to an audience that might be nervous about AI. Bursts of neon green bring the blues to life, creating energy and excitement. A true pink adds contrast and warmth to round out the palette.

Neon line

We developed a neon line motif to visualize the near-magic of Superframe’s AI. It symbolizes how Superframe works behind the scenes, moving through users’ data and collecting the right information to bring instant clarity to sales teams.