Lucia’s branching out into a new phase of her career, and needed a welcoming brand to demonstrate her commitment and belief that everybody deserves somewhere to thrive. We created a vision that’s sincere, vibrant, and feels just like coming home.
The vibrant color palette evokes the hazy, nature-inspired hues that defined the ‘70s aesthetic, but with an updated brightness. Classic neutrals create space for soft green, pastel purple and neon yellow to play, creating a funky-yet-modern feel.
The logo embodies excitement and potential: finding a home that’s been loved before, and seeing the opportunity to make it your own. The flower within a home motif calls upon retro nostalgia, and leaves plenty of room for flexible color variations.
Real Estate Broker