The stars aligned when we met Lucia. She radiates cheerfulness and enthusiasm, and it’s clear she’s not in real estate for the money—she’s here to do meaningful work for her clients and community.

Root to bloom

Real Estate

Visual identity kit + Website

Logo design


Website design

Website development

Lucia’s branching out into a new phase of her career, and needed a welcoming brand to demonstrate her commitment and belief that everybody deserves somewhere to thrive. We created a vision that’s sincere, vibrant, and feels just like coming home.

Computer with Root to Bloom site


The vibrant color palette evokes the hazy, nature-inspired hues that defined the ‘70s aesthetic, but with an updated brightness. Classic neutrals create space for soft green, pastel purple and neon yellow to play, creating a funky-yet-modern feel.


The logo embodies excitement and potential: finding a home that’s been loved before, and seeing the opportunity to make it your own. The flower within a home motif calls upon retro nostalgia, and leaves plenty of room for flexible color variations.

An optimistic homepage hero to express Lucia’s philosophy: home is more than a place, it’s a sanctuary that serves as the foundation for growth and happiness.

“I appreciated the branding guidance and creative-but-simple design that was created for me. The branding that I had imagined for my business was too complicated to realistically serve as a memorable business brand identity. Saint Friend took my ideas and streamlined them into an eye catching yet simple design.”

Lucia keefe

Real Estate Broker