Our friends at product design and development studio Supply make things real. They turn napkin sketches and years-long growth strategies into real platforms and products that live and deliver in the hands of customers.

They are so busy making things real, in fact, that they didn’t have spare attention to give their brand. Like a lot of quickly successful companies, they developed a handful of brand elements in a pre-launch sprint. As Supply grew and became something new, the original brand felt less and less like them.