BackerKit neon sign
Backerkit brand refresh and site redesign
Creative direction
Design workshops
Creative principles
Content strategy
Art direction + design
After getting a Kickstarter campaign funded, every creator faces the same realization: “Yayy 🎉🎉…wait…🤔…well, crud. Now I have to make the thing I promised to make and manage thousands and thousands of pledges.”

BackerKit builds software to help crowdfunding creators manage pledges from backers and take care of tons of behind-the-scenes operational biz. But their brand needed some new creative spirit and their website was not offering clear, rewarding journeys for either creators or backers.
BackerKit site heroBackerkit site gifBackerkit site statsBackerKit site page
How might we...
Help a category inventor clarify and elevate their value to both sides of their marketplace? And! Take their true place as a champion of creativity and an essential enabler of great relationships between creators and backers?
Backerkit site crowdsurfer gifBackerkit items
Friends, assemble!
We led a big BackerKit team with voices from leadership, product, sales, operations, customer success, content, and community management through workshops to define creative principles and reset their messaging strategy.
Type and color system, photo and illustration styleGif of two people doing a handshake
Site wireframes
Site wireframes
Site wireframes
Gif of Backerkit products
Yes! And...
👋 While the new site was in development, we collaborated with the BackerKit product design team to extend the new site experience into the product on-boarding flows for both backers and creators.

🧰 In true Saint Friend style, we left our friends with tools to keep the good new brand vibes going: templates for future pages and a library of design styles that have since found their way into emails, blog posts, and product experiences.
Backerkit mobile screen
Backerkit mobile screen
Backerkit mobile screen