Backerkit brand refresh and site redesign
Art direction + design
After getting a Kickstarter campaign funded, every creator faces the same realization: “Yayy 🎉🎉…wait…🤔…well, crud. Now I have to make the thing I promised to make and manage thousands and thousands of pledges.”
BackerKit builds software to help crowdfunding creators manage pledges from backers and take care of tons of behind-the-scenes operational biz. But their brand needed some new creative spirit and their website was not offering clear, rewarding journeys for either creators or backers.