Bank
Umpqua built its brand and reputation through charming, innovative approaches to personal banking. Seeking to reposition as a leader in business banking, they needed a new—yet still true to them—message.
A celebration of the intertwined relationships between businesses, people, and they communities they create together. Concepted and cut in less than three weeks from a vast library of existing footage of Umpqua customers at work.
The billboard campaign needed an eye-catching pop of color to sit naturally alongside the rest of Umpqua’s Pacific Northwest inspired palette. We chose this nearly neon green, “Lichen,” as a punctuation for key words in headlines.
SVP, Director of Content and Communications
For many banks, card design is missed opportunity. For Umpqua, it was a proud expression of their evolution into an elevated, elegant brand.
Though materials for card production are quite limited, we took every opportunity to pay attention to the details. We used unexpected colors, spot glosses and clear cores to add uniqueness and intention to the entire range of cards.
Most cards are tucked into a horizontally-folded paper carrier, like a check from your mom in the mail. By shifting to a vertical fold, we created a more dramatic effect, a moment of presentation. We think it’s a simple yet powerful detail—that cost nothing to implement.
SVP, Director of Content and Communications
Whenever the occasion called for an important printed piece, Umpqua gave us a call. Together, we turned these opportunities into moments of genuine connection with their customers.
In Umpqua’s brand, illustration celebrates their connection to the Pacific Northwest. We modernized Umpqua’s previous woodcut-inspired illustrations with simplified yet emotive compositions.
Through careful material choices—like quality of paper, letterpress, die-cuts, and spot glosses—we conveyed Umpqua’s care for the recipients of their printed pieces.
EVP, Chief Marketing Communications Officer
