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Simple Brand Update

 

Simple Brand Update

Creative direction, design workshops, design strategy, systems thinking, copywriting, design

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How might we…

 
HOLD FOR OLD BRAND IMAGES

Return Simple’s startup tech brand to the land of design leadership and get it ready for launch to a bigger audience?

 
 
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Friends, assemble!

 

We led a workshop with brand, product, and marketing friends to define Simple's brand values (craft, curiosity, efficacy, empathy) in the context of visual design.

 

 
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We distilled six years worth of fragmented writing guides into a single breezy workbook that teaches people how to express Simple’s brand voice, write with intentional tone, and maintain consistent style.

 
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A surprising discovery

 

Most fintech companies choose a shade of green for their primary brand color. We picked a super saturated, Yves Klein inspired blue to signal our growth beyond those proud (but humbler) origins.

 
 
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Yes! And…

 

The day the update launched, lots of people felt moved to give us kind feedback.

 
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Since then, we’ve led consistent efforts to bring visual brand elements and voice into the product.

 
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