Art direction + design
Simple brand creation and stewardship
As leaders of the brand studio team, we had the lovely opportunity to create a veritable universe of websites, product launches, social and marketing campaigns, emails, card packaging, and physical product design.
When we arrived, though, the brand looked very little like it does today. It looked like the brand of a tech startup, designed to appeal to early adopters of new technology. But Simple was preparing to jump into a much bigger market. Our first job was to create a brand to get them there.