Simple credit cards
Creative direction
Design workshops
Creative principles
Content strategy
Art direction + design
Simple brand creation and stewardship
As leaders of the brand studio team, we had the lovely opportunity to create a veritable universe of websites, product launches, social and marketing campaigns, emails, card packaging, and physical product design. 
When we arrived, though, the brand looked very little like it does today. It looked like the brand of a tech startup, designed to appeal to early adopters of new technology. But Simple was preparing to jump into a much bigger market. Our first job was to create a brand to get them there.
App and credit card
Simple card holder
How might we...
Help a ready-to-scale company with a great product build a brand that’s designed to welcome a much bigger audience?
Simple mood board
Color competitive spectrum
Friends, assemble!
We worked with brand, product, and marketing friends to define the brand values (empathy, efficacy, craft, curiosity) in the context of visual design and voice. We developed a made-for-each-other system of colors, typefaces, illustration, photography, handmade textures, and writing styles.

Over the next three years, we gleefully put the new brand to wonderful work, aiming to bring artfulness, friendliness, and joy to each moment of a person’s relationship with Simple.
Style tile
Style tile
Yes! And...
💙 We built a brand people love as much as the product. 
App screen grabs
Simple home hero
Simple deliverables
Simple checks
Simple checks
Cherry landing on ice cream