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1. Purpose

Why we exist, our core beliefs

a. I believe...

It’s time for brands to own their responsibilities to us.

Brands have the platforms and power to swiftly make positive changes in our individual lives and in the wider world. We need them to do it now, authentically, with a true sense of purpose.

b. I believe...

Your people will reward you massively for it.

Brands have the platforms and power to swiftly make positive changes in our individual lives and in the wider world. We need them to do it now, authentically, with a true sense of purpose.

c. I believe...

Stories are the conduits between brands and people.

Telling bold, memorable stories that demonstrate your true purpose is the most powerful way to create lasting connections. To help people see themselves—their own values—in you.

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2. Process

Our approach, how we fulfill our core beliefs

a.  My approach...

I work with brands and executives that are ready to grow.

Come with a belief that true purpose, bold stories, and honest connections are winning business strategies. I’ll come ready to help you—and challenge you—to grow in service of that belief.

b.  My approach...

I draw out your story and make it accessible.

My process is easy, enjoyable, and judgement-free. I’ll do the heavy lifting as we alchemize your purpose, aspirations, and challenges to draw out the words that were inside you all along.

c.  My approach...

I connect important stories to important outcomes.

I raise up bold stories, particularly those of underrepresented or marginalized people. But first, we’ll set goals and metrics so we know precisely how much good work those stories are doing.

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3. Outcomes

Our products and services, what we do or make to fulfill our core beliefs

a. Together, we will...

Discover the seeds of your true purpose.

By crafting a founding story, brand purpose, and company positioning that get straight to the heart of why you exist and the ways you hope to change the shape of the world.

b. Together, we will...

Create cultural touchstones.

By developing a brand mission/vision/values, north star messaging platform, and employer brand that codifies your true, purpose into shareable cultural touchstones.

c. Together, we will...

Help leaders develop their voices and speak them with power.

By training them to step into roles of thought leadership and tackle purposeful topics in public. By giving them tools to speak authentically to teams, no matter the tone or topic.

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Made with friendship in Portland, OR