Card and Wallet Packaging
Creative direction, design workshops, design principles, content strategy, design, copywriting
How might we…
Make the most of a rare moment of tangible connection with our audience and modernize Simple’s unique “here’s your card and also a cool wallet” packaging?
We led an unboxing workshop with marketing, lifecycle, and brand team friends, creating “we want the person to think/feel/do right now” for each moment of the experience.
We wrote creative principles together:
1. It’s not just a card, it’s a fresh start
2. Give the right info at the right moment
3. Celebrate your rad future and how we can help you get there