IMG_7662.png

Card and Wallet Packaging

Card and Wallet Packaging

Creative direction, design workshops, design principles, content strategy, design, copywriting

IMG_7662.png
 
 

How might we…

 
EMV_CardWallet_JoesephSchumpter_BBVA_2.jpg

Make the most of a rare moment of tangible connection with our audience and modernize Simple’s unique “here’s your card and also a cool wallet” packaging?

 
 

Friends, assemble!

 

We led an unboxing workshop with marketing, lifecycle, and brand team friends, creating “we want the person to think/feel/do right now” for each moment of the experience.

 
 
IMG_7679_envelope.gif
 
 

We wrote creative principles together:

1. It’s not just a card, it’s a fresh start

IMG_7689_crop.png

2. Give the right info at the right moment

3. Celebrate your rad future and how we can help you get there

 
 

Yes! And…

 

The new packaging costs 50% less to produce

User research of the prototypes is all 😍😍😍

Real ones should arrive in the world before the end of the year (we will gleefully update you then)

 
 
 
Illuminati Peek
 
 
Signoff_Card.png