Product Design for Simple Paper Checks
Design workshops, creative principles, art direction, design
How might we…
Bring artfulness, friendliness, and joy to one of the oldest and most drab (sorry, good old fashioned paper checks) forms of banking?
We led an unboxing workshop with our friends on the marketing, product, and brand teams to identify emotional opportunities for each moment of the experience of writing and receiving and check.
We wrote creative principles together:
Embrace minimalism, but not in the extreme.
2. Design forward
Make writing a check feel brand new, yet familiar.
Have a smart, helpful reason for every detail.