Montavilla Jazz Festival

Music

Non-Profit

https://pub-34fe875777454615b8b4c3e44c41f9c2.r2.dev/MJF/Hero%20Animation.mp4

The Montavilla Jazz Festival is the defining celebration of Portland’s Jazz community. Artist-led and diverse by design, they believe that America’s greatest art form belongs to—and deserves to be enjoyed by—everyone.

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Their brand aims to break the stigma of jazz as language newcomers can’t understand. It welcomes new audiences by celebrating the charming, community-first spirit of the festival.

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https://pub-34fe875777454615b8b4c3e44c41f9c2.r2.dev/MJF/MJF_Color%20Palette%20Animation.mp4

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The identity takes cues from local architectural details to create illustrations and image frames. The palette draws from colors a festival-goer might see at an outdoor show in daytime and sunset.

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The brand system flexes into a universe physical and digital festival materials. It yields signage that is both welcome and eye-catching in venues and vendor stations.

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