good going

Non-Profit
Transportation
https://pub-34fe875777454615b8b4c3e44c41f9c2.r2.dev/Good%20Going/1_5_3.png

Good Going provides incentives and resources for Californians to drive less and bike, walk, ride mass transit, and generally enjoy getting around more.

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When two regional transit authorities merged, it created an expanded footprint, range of programs, and need for a unified brand that celebrates the joys of exploring and experiencing California in new ways.

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https://pub-34fe875777454615b8b4c3e44c41f9c2.r2.dev/Good%20Going/palette.mp4
https://pub-34fe875777454615b8b4c3e44c41f9c2.r2.dev/Good%20Going/Good%20Going%20Film.mp4

The logotype is built from the geometry of bikes and train wheels. The palette draws from the natural colors of the landscape, which you’re more likely to appreciate when you’re not stuck in a car.

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To build awareness and participation, we create seasonal campaigns around exploring local gems and enjoying less stressful commutes.

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