Bankwell

Finance

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Long a financial partner to the elite businesses of the East Coast, Bankwell aimed for national reach with innovative digital solutions for small businesses.

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Their new brand aims to position their culture of service as the bridge between deep heritage and growing ambition.

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The type system hits both refined and of-the-moment notes. The palette offers the flexibility to brand audience-specific products and journeys by color.

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The vintage editorial illustration style feels warm, aspirational, and professional. The voice positions Bankwell as a brand that measures its success by yours.

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