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Alto Pharmacy website redesign

Alto Pharmacy website redesign

Half of all prescribed medication is never picked up at the pharmacy, never has a chance to help anyone. It’s a singularly impactful point of failure in one of the biggest industries in the world.

Alto, a San Francisco pharmacy startup, is doing wonderful work getting fairly priced medicine into people’s hands with unmatched speed and friendliness.

  • Creative direction

  • Design workshops

  • Creative principles

  • Content strategy

  • Art direction

  • Copywriting

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How might we…

Sing the story of a pharmacy startup in all its hopeful AI-age glory, to three different audiences —patients, doctors, and potential employees— at once, each of whom rank Alto’s industry on a spectrum from boring to bothersome?

 
Patients
 
 

Friends, assemble!

We led Alto’s leadership team and pals from growth, marketing, and product design through workshops to step through audience journeys and define creative principles for the redesign.

  1. Honor all people and each person.

  2. Take great care with every detail.
    (Have fun with them sometimes, too.)

  3. Tell your authentic story clearly and compellingly.

 
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Then collabed every step through wireframes, content strategy, copy, design, and dev, unveiling Alto’s brand new site a few short weeks later.

 
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Yes! And…

🏗 The site is built from an extensible system of content types that team Alto can use to quickly build and test new pages while maintaining visual consistency.

📖 Hidden from public view, a brand and site style guide page makes it easy for everyone at Alto to grab and share site assets for everything from pitch decks to paid ads.

 
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