Aeronyde website redesign
Cities everywhere are becoming more dense. We ask them every single day for more flexibility than their concrete and steel, built-to-last-for-decades infrastructures can possibly give.
Aeronyde invites to ask: what if civic infrastructure moved up into the sky? How much more peaceful and convenient might our lives become, here on the happy ground?
How might we…
Help government officials, business owners, and the public understand the value of a complex, yet-to-be-built, and admittedly pretty intimidating system of technology?
We began with a workshop to study brands with similarly knotty communication riddles and set creative principles:
Serve as a collaborative community steward
Help people see themselves in smarter, safer cities
Show that possibility is everywhere, for everyone
Earn trust with clarity, approachability, and by keeping safety first